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Meet the Founders
Founded by Akshay Mehrotra and Ashish Goyal, Fibe was conceived with a vision to simplify access to credit for salaried individuals. Today, the brand has evolved into a comprehensive solution for all credit needs of the mid-income group.

Akshay has been associated as a Director with our Company since 2015, for a period of over 10 years. He passed the final examination for the bachelor’s degree in business administration from Dr. Bhimrao Ambedkar University, Agra, Uttar Pradesh and the master’s degree in arts from the University of Pune, Pune, Maharashtra and he holds a post-graduate diploma in management from Symbiosis Institute of Management Studies, Pune, Maharashtra. He was previously associated with Future Group, ETechAces Marketing and Consulting Private Limited and Bajaj Allianz Life Insurance Company Limited. He has over 22 years of experience, including experience in the field of marketing.

Ashish has been associated as a Director with our Company since 2015, for a period of over 10 years. He holds a bachelor’s degree in commerce from University of Pune, Pune, Maharashtra and has passed the final examination held by the Institute of Chartered Accountants of India by securing an ‘All India Rank’ of 38. He was previously associated with Bajaj Allianz General Insurance Company Limited. He has over 22 years of experience in the field of investments and finance. He has been conferred the award for ‘Highly Commended Investor in Indian Rupee Bonds’ by the Asset Benchmark Survey in 2012.
Our Board of Directors
Get to know the incredible minds behind our company's success - our Board of Directors!

Simit Batra is a Partner at TPG Growth and Rise, based in Mumbai. He has been with TPG since 2015. Prior to that, Simit was a part of the investment banking team at Citigroup. In addition to Fibe, Simit currently serves on the boards of several Indian and international companies including BookMyshow, Eruditus, Landmark Insurance, SK Finance, Xpressbees and Livspace. In the past, he has also served on the boards of Firstcry (listed), Interstellar Services and Landmark Auto (listed). Simit holds an MBA from IIM Ahmedabad and a B.Tech from IIT Delhi.

Subhasri is currently the Joint Managing Director of Shriram Capital (P) Limited, the holding company and promoter entity of the financial services and insurance businesses of Shriram Group. She has more than 3 decades of professional experience including 25+ years in Shriram Group’s Financial Services business. She held the position of CFO for 18 years in listed companies viz as Executive Director and CFO of Shriram City Union Finance Ltd for 15 years.

Hemant Kaul, with extensive experience in the financial services industry, worked as MD & CEO at Bajaj Allianz General Insurance and Executive Director at Axis Bank. As a consultant, he evaluated financial sector investments for private equity firms and advised IDFC on their banking license application. Currently, he is the Non-Executive Chairman of TCI Finance Ltd and an Independent Director on the Boards of Cigna TTK Health Insurance Company Ltd and Ashiana Housing Ltd.
Our Leaders
Our seasoned senior management team brings a wealth of expertise, driving exponential growth of the "Fibe" group.

SocialWorth Technologies Pvt. Ltd. Anil Sinha, an author, innovator and accomplished technology leader — brings over 17 years of global experience in digital innovation, product development and large-scale transformation. As the CTO of Fibe, he drives the organisation’s technology vision and AI-first product roadmap. An IIT Kharagpur alumnus, Anil has led high-performing tech teams across global banks, including RBS, Barclays and Deutsche Bank, building impactful systems at scale. He is also the author of ‘Building Blocks of Blockchain’.

Balakrishnan has achieved significant milestones in his 20 years of professional experience in Data Science and now in Product Management, where he manages the entire product segment. Balakrishnan oversees the company’s data analytics and data warehousing departments. He has demonstrated exceptional leadership skills by successfully leading and executing numerous data-driven projects, effectively solving complex business problems and optimising organisational processes across diverse business lines. specialist. He contributes his determination by researching and developing strategies to improve the company’s analytics.

Sudesh Shetty, Founding Member and Head of Marketing at Fibe, India's top consumer lending app for tech-savvy users, leads key marketing functions—acquisitions, brand building and product experience. With 11+ years in digital and brand marketing, he drives Fibe with innovative strategies, enhancing brand awareness, profitability and growth. Sudesh excels in crafting brand identities across online and offline platforms. Prior roles include significant positions at Vodafone, Unilever, Marico, Future Group, Dentsu Webchutney and Ogilvy, spanning diverse sectors. Recognised for impactful campaigns like Vodafone Zoozoos, Sudesh is acclaimed for end-to-end marketing proficiency.
Founder in Action
Watch the inspiring entrepreneurial journeys of our co-founders in their words.


