In a strategic move to boost its reach among India’s youth, Fibe has named renowned Bollywood actor Vikrant Massey as its brand ambassador. The ‘12th Fail’ fame actor will now be part of the company’s advertisement and marketing campaigns.
Onboarding Massey, known for his relatable charm, underscores Fibe’s commitment to connecting with the millennial and Gen Z demographic.
Sudhir Shetty, Founder & Director at VeryBusyPeople Film Production House said, “The inspiration for this campaign came from the stories of everyday life of the youth who have many dreams and aspirations but avoid making smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through the ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions. Leveraging Massey’s relatable appeal with the youth, we aim to create a powerful connection with Gen Z and millennials while enabling them with easily accessible financial solutions,”
To reflect this, the campaign will present Massey as the protagonist and narrator (Sutradhar) guiding young Indians to break free from the practice of postponing dreams. Through it, Massey will showcase Fibe’s user-friendly application and highlight the ease with which customers can access credit to achieve all goals and aspirations. It will outline how Fibe empowers individuals by providing accessible financial solutions for all needs.
Sudesh Shetty, Founding Member and EVP – Marketing said, “We are thrilled to welcome Vikrant Massey to the Fibe family. Vikrant’s relatable and authentic persona makes him the perfect fit to represent the brand Fibe. Fibe has remained committed to upgrading the lifestyle of the salaried class while ensuring to encourage responsible buying behaviour. Vikrant’s connect with the younger generation will significantly boost our efforts in engaging with the audiences and empower them with the Fibe app through which they can avail our offerings in an easy manner.”
Massey himself echoed this sentiment and said, “I am delighted to collaborate with Fibe in its mission of helping people fulfil their dreams with confidence and ease. The brand not only helps underserved individuals avail financial services but also empowers them with financial independence.”
Fibe has also announced the integrated launch of this initiative. The brand will prominently feature it across digital and social media platforms to ensure widespread visibility and engagement.
The company’s commitment extends far beyond traditional loans, offering a diverse range of ‘Impact Loans’ designed to empower young India. This includes financing for education (EdTech loans), healthcare needs, and even insurance premiums. The company has established a comprehensive financial ecosystem with an array of products to simplify personal finances.
Fibe’s innovative approach makes it a reality for youth to sign up for online courses for career growth or get medical treatment via:
Fibe’s recent success further bolsters this commitment to financial inclusion. The company recently secured a US$90 million in Series E funding, a testament to its dedication to transforming the lives of young Indians.
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